Hello there! Thanks for visiting!
I live in Perth, Western Australia with my husband and my 3 beautiful boys – aged 16, 14 and 10.
I’m a digital creative, with a background in advertising, digital and design strategy.
I currently work for a cloud software company doing user experience design, design strategy and branding.
In the past, I’ve worked as an art director, web + multimedia designer, graphic designer, photographer, copywriter, illustrator, social media specialist, content specialist and a fashion & lifestyle blogger.
I’m super passionate about technology, philanthropy, building communities, reading, learning new things, using my skills to help others, meeting interesting people and listening to and telling great stories.
What’s this blog about?
My blog is all about the weird and wonderful things that bring me joy and capture my huge range of interests.
I absolutely love reading classic literature and Ancient Roman history. However, I’m currently addicted to pop-science non-fiction.
I love fashion, styling and online shopping.
I love sharing snippets about my family, our daily adventures, our holidays, exploring, finding things and making things. I love finding beautiful and inspiring moments in the mundane.
I love yoga, running, cycling, trying new fitness crazes, healthy living and healthy cooking.
I love learning new stuff. I’m also listening to podcasts, TED talks, reading articles, watching documentaries… and I enjoy discussing the strange world of new technology, pop culture, art history, fashion trends, science fiction and the frontiers of medical science.
I also love gardening, hiking, being outdoors and connecting with nature.
I love writing and desperately want to write more, hence why I keep this blog.
I’m starting to write more about living sustainably, making earth friendly choices and buying ethical and eco-friendly fashion.
I love sharing quirky, real stories. The kind you tell at dinner party stories, with laugh out loud moments.
I really like stuff with a bit of substance, so I strive to keep my blog balanced, with 50% fashion stories and 50% real life stories.
I don’t see myself as a typical fashion blogger. I’m not trying to be famous. I’m very normal. Possibly a bit boring. I live in the suburbs. I have a mortgage. I take my kids to sports on the weekend.
Nonetheless, I hope you enjoy browsing through my stories. There’s a lot of it!
I was born on Christmas Island (Australia) and grew up in Perth. My parents were originally from Singapore and my grandparents were all originally from China. Unfortunately I can’t speak any Chinese, just Australian English.
I had a very good and comfortable upbringing, with a wonderful childhood filled with happy memories that I want to recreate for my own children. I love my parents dearly and see them every week.
My husband and I met in Perth and we each have a large and very close set of family living here too.
I was always a very arty, angsty, rebellious, mixed-up, self-driven, hard working creative type… brought up in a conservative and religious environment. I’ve definitely grown up a lot from my angsty days and have found my balance.
Being married to a brilliant, smart man and having 3 kids was the best thing that has happened to me. It has grounded me and brought so much joy, happiness, laughter, focus, direction and purpose to my life.
How This Website Began
My site started off in 1999 as a “personal website” with a portfolio of my advertising, design, art and photographic work.
It also had an “online journal” section, which I would manually update with personal photos and funny stories of my observations, travels and adventures. I was 21 years old and had lots of adventures to share!
It wasn’t called a blog back then.
After I got married and had my first child, I decided to take down my portfolio and just focus on my online journal.
That’s where the archives of this blog start – in April 2003, when my first child was born.
My website evolved into a “Mummy Blog”, then a “Fashion Blog”, then to a “Fashion & Lifestyle Blog”.
Now I think I’ve come full circle and am happy to just call this space, simply, a personal blog again.
A Little History
In March 2004, after my first son was born, my husband was diagnosed with cancer. After a year of investigations, surgery, chemotherapy and more surgery, the cancer was removed, there were no more symptoms and he was declared “in remission”, with no evidence of cancer apparent. I summarise the experience in January 2005 and again in July 2008.
Not long after, in March 2005, I had mild post natal depression after the birth.
Throughout the whole journey, I kept the focus of my blog on being positive, humourous, passionate, fashionable, motivated, productive, creative, and living a balanced life.
Press and Awards
Over the many years, my blog has won numerous awards, been featured on broadcast television and featured in both online and print publications all over the world, including:
My Australia Magazine (November 2009)
Parents World Singapore (Nov-Dec 2009)
Women’s Weekly Singapore (Oct 2009)
Parents World Singapore (Sept-Oct 2009)
Simply Her Singapore (Oct 2009)
Parents World Singapore (July-Aug 2009)
Channel 10 Australia (May 2008)
The Straits Times Singapore (July 2008),
Today Singapore (July 2008)
My Paper Singapore (July 2008)
The Sydney Morning Herald Australia (Oct 2007)
From 2005 to 2007
The Straits Times (Singapore), HWM (Malaysia), DotNet Magazine (UK), About.com (International), SHIFT Magazine (International), The Oriental Post.
This site has been ranked as 13th in Top 100 Australian Blogs. (Sept 2008)
1st in the Top 50 Australian Women’s Blogs. (March 2009)
In the World’s Top 20 Female Bloggers.
Recognised as one of the 50 Most Influential Female Bloggers.
I’ve been very fortunate to enjoy the following awards and nominations for my site.
Finalist for The 2006 Bloggie Awards for Best Designed Weblog.
Finalist for The 2006 Bloggie Awards for Best Australian or New Zealand Weblog.
Finalist for The 2005 Bloggie Awards for the Best Designed Weblog.
Finalist for 2005 Australia’s Best Blog (Smartyhost)
Winner of 2006 Best Designed Australian Blog
3rd Place for 2006 Best Overall Australian Blog
Winner of 2005 Western Australian Weblog Awards, for Wisdom and Beauty.
Nominated for the 1999 Telstra/AFR Australian Internet Awards – Personal Site category.