A little while back, I was kindly invited to a launch by the team from The Perth Collective. They always host such amazing, stylish and luxurious events, so I was super excited to get an invite!
The launch was a bit mysterious at first, as I didn’t know what the brand was at the time I accepted the invitation.
It turned out to be Sparkling White Smile: a mobile teeth whitening service, established in 2014 (in Sydney) and now launching in Perth.
Their unique point of difference seemed to be:
They are a mobile service (they come to you!), you can book for multiple people and save money, you can get a full consultation and follow up service in the comfort of your home.
Other interesting snippets:
They position themselves as an “affordable but deluxe service”. Apparently the business has been so successful, it’s now a multi-million dollar business and the founder, Alison Egan is just 24!
They are also rolling out a new whitening product in collaboration with a major Australian airline – um, amazing!
And they also seem to have made a huge splash in the Australian media circuit, with lots of Australian celebrities, personalities and influencers endorsing it.
The theme of the event was “Luxurious Summer Brunch by the Beach” at the Cottesloe Beach Hotel.
The set up was gorgeous. The food was delicious. The setting, details, flowers, vibe, lighting… all styled to perfection!
We also had the pleasure of meeting the owner, Alison Egan (pictured left), who shared her business journey with us. Basically she borrowed $10,000 from her parents and started her business when she was 20!
Also pictured here is Nikki (right) from The Perth Collective.
Me and my bunch of gorgeous girlfriends – missing a few though!
It was such a fun networking event – meeting new people, catching up with friends, enjoying a lovely brunch and getting to know the SWS brand.
Most of all we ate, ate, ate and talked, talked talked – even about teeth whitening!
* Just have to make a note here… I haven’t tried their teeth whitening service.
Kind of a funny story: I actually had my teeth whitened through a sponsorship collaboration using a DIFFERENT service, 2 weeks before this event! I was very happy with that service and the whitening results, so I’ll be sharing about that different service in another blog post.
Unfortunately I won’t be able to review Sparkling White Smile’s service, as I need a bit of further dental work done, which SWS doesn’t provide. They have professionally trained technicians, but I needed / wanted a dentist to do my teeth!
I do know a few girlfriends who have tried SWS and they loved their results and the overall experience.
So if you’re looking for teeth whitening, my advice is to ask around, get to know the brands in the market, do lots of research and talk to your dentist first.