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IGA Purple Bra Day 2018

5 June 2018

I’m super excited to share that I am working with Breast Cancer Care WA as an Ambassador for IGA Purple Bra Day!

The scope of the project only included Instagram. So technically, this blog post is “unofficial” and I guess you could say that I’m sharing some “unofficial and behind the scenes” thoughts of the project on my blog – which in itself is an interesting irony.

Anyway, I’ve worked with BCCWA before, back in 2009 (um, 9 years ago!). I remember they were such a lovely bunch of people – warm, caring, inspiring, full of go-getters, full of people who actually stood amongst the front line of breast cancer care and actually helped people in need. I like those kinds of people.

I really admire that this charity is very “hands on”. All the funds go towards practical and personalised support for those affected by breast cancer: specialised breast care nurse support, counselling, transportation to and from medical appointments, practical and financial support and more.

For example, I read about a single mum with two young kids, who was diagnosed with breast cancer, she still had to go to work, go to chemo treatments, still do her grocery shopping and cleaning, make her kids’ lunch, take them to school… she was helped by BCCWA, who organised volunteers and service providers to help her and her family.

Sure, raising funds for breast cancer research is super important, but when someone is in need right now, nothing beats personal and practical support, which also needs to be funded somehow.

BCCWA IGA Purple Bra Day 2018

From left to right, Maya, Myself, Malinda and Christine.

This year, as part of the collaboration, I teamed up with a few other WA influencers for a group photoshoot. I’ve done many photoshoots before, but I’ve always been on the production side of things. I’ve never been IN a group photo like this before. It was heaps of fun. Our photographer Angela Della Rosa did a fantastic job.

The campaign catch phrase was #breastfriends… and by the end of it, I think we were all breast friends indeed!

You see, for the group shots, we had to get RIGHT UP CLOSE to each other. Our noses were almost touching. Our cheeks, boobs, shoulders, arms, hands were all pressed up together and our legs were all entwined haha. And we had to stand there like that for 5 minutes, smiling and giggling on cue. We felt ridiculous. Plus it was super awkward when you hardly knew someone. We spent the whole time in fits of laughter!

And of course, the photographer was spot on and the photos looked great in the end!

IGA Purple Bra Day 2018 Shoot

This is us cracking up about something. No doubt it had something to do with breasts.

IGA Purple Bra Day 2018 Shoot

This is me, always blinking and reseting my smile at the wrong moment!

IGA Purple Bra Day 2018 Shoot

And this is the studio floor! We completely trashed the place!

I took a sneaky pic of one of the BCCWA’s staff on babysitting duty, high-fiving one of the kids – so cute!

BCCWA IGA Purple Bra Day 2018

This was my solo photo! The photographer took heaps of variations, but I chose this one to be published.

I look a bit awkward and small, all squished up in semi-foetal position, buuuut I think it’s a cute photo and it shows off my Purple Bra and Purple Boots, which is what the whole campaign is all about!

So what’s this Purple Bra Day thing?

It is a fundraising event from 1 May – 23 June, where you can head over to www.PurpleBraDay.com.au to register an event, or make a one-off donation.

You can hold your own event: have a morning tea, hold a bake sale, a sausage sizzle, organise a dress up day at work, dye your hair purple (or shave it off!), set up a collection jar at your workplace, have a girls night in, or go big and challenge yourself (jump out of a plane?) all in the name of fundraising for a worthy cause.

I’ve set up my page at tinyurl.com/kcpurplebra so you can donate through my event if you like!

Please help! Thank you so much!

xxx