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An Evening With Flannel

30 September 2012

Whenever I hear about fashion shows that stray from the traditional catwalk format, I always roll my eyes – whether it’s Chanel’s 2010 ice berg, or more recently, Louis Vuitton’s 2012 steam train – I’m no expert fashion editor, but I question whether “the show” is really all about the clothes, or is it’s just for entertainment’s sake.

Flannel SS12

With that in mind, I went to see Flannel’s Spring Summer 2012/13 collection, Neronis, styled by former Vogue fashion editor, Meg Gray.

The event was a 3 course sit-down dinner, combined with a fashion show – where the models posed on small sets of furniture during  pre-dinner drinks and then showed off the rest of the collection while walking around the diners.

Flannel SS12

The venue was wonderfully decorated. I walked around and I felt like I was in a movie set or a period play… and I could really feel the anticipation of something really exciting about to happen.

Flannel SS12

I really enjoyed the rich visual styling, evoking feelings of a bygone era. The lighting and mood was gorgeous, the flowers, armchairs, lamps, rugs, mirrors – all deliciously romantic and elegant.

Flannel SS12 - Photo By Dan Boud
(Photo by Dan Boud)

And the clothes were beautiful.

Flannel’s designer, Kirsty Lawrence presented us with beautiful lace dresses, sequined kimonos, silky gowns, feathered details, flowing pants, all inspired by the 1920s circus girl. The colour palette was full of creams, mints, corals, metallics, with black.

It was such a pleasure to watch the models elegantly standing around, delicately perched on the furniture, gracefully walking between tables and chairs… and showing off the clothes.

My favourites were the lace dresses.

Flannel SS12 - Stefan Gosatti
(Photo by Stefan Gosatti)

So I take it back. I thoroughly enjoyed the theatrics of the show! I loved that it was different. It worked brilliantly as part of a fashion show. And everyone remembered it and everyone raved about it.

It was a unique fashion experience… and now I’m super keen to pop into a store and try on some clothes from the collection.

Unfortunately I wasn’t given a seat at a dinner table, because bloggers were invited as a media photographer and not guests. That wasn’t a problem at all, because it was nice to move around during the show. I stayed for pre-dinner drinks, saw part of the show, then left early… because I was so hungry, and it was really awkward standing around while other people ate!

Flannel’s philosophy is Paris meets New York for the Australian lifestyle. They don’t have an e-store but you can pop over to the Flannel website and see the new collection.