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Morrison SS12 Runway Show

23 September 2012

Morrison SS12

I had the pleasure of attending the Morrison SS12 Runway Show, a celebration of their 10 year anniversary.

For my international readers, Morrison is one of Western Australia’s most prominent labels, known for their high-quality garments, their classic and effortless styles, and their love for all things organic and nature inspired. It’s heavenly to walk into a Morrison store!

They are most notably respected for all their many business and design awards, and the fact that their garments are designed and produced in-house, in Australia.

I’ve met husband and wife, Richard and Kylie, the duo behind the label, and they are absolutely lovely and gracious people (with 2 cute boys!). If you’re interested, I’ve written about the Morrison fashion store and online shop here, and I’ve also worn and reviewed their clothes in this post.

Morrison SS12

I had an amazing seat for the show – the girly fashionista in me was squealing with excitement, but the professional blogger part of me was tsk-tsking me because I didn’t bring my big DSLR camera. Instead I took snaps with my iphone (so I could upload them live to instagram) which was lots more fun!

I adored this green palm print on this dress. The print also came out on some Bermuda shorts, which looked totally cool!

Morrison SS12

There were a lot of garments on show, but these were my favourites. A black leather gown (how effortlessly luxe does that look?!), a white puff cocktail dress (so cute!), and this peplum evening gown (structured and sophisticated).

The show was definitely more of a “spectacular runway show”, with styling that was more dressy and formal.

However if you walked into a Morrison store (or took a peek at the Morrison eboutique) the majority of the clothes are more on the casual, everyday side. Loose fitting tops and flowy dresses, relaxed shorts and pants – all in luxurious fabrics, all gorgeously crafted, and yes, all effortlessly stylish.

I would kill to own a pair of their relaxed linen shorts or leather pants for this summer!