With the Melbourne Fashion Festival in full swing, I wanted to feature some gorgeous Australian fashion AND share where to BUY them.

Frockaholics.com is an online boutique that offers a fantastic collection of Australian and International designer labels. What I like best about the site… is their particular selection of current clothes – all gorgeous and fabulous picks.

Sarah, owner and director of Frockaholics, has actually been a long time reader of my blog! I was so excited to review the boutique, because I have often visited to check up on the latest picks from designer collections.

So without further ado, here I am feeling sensational in a Manning Cartell Dress. It’s from her latest AW2010 collection and it will be coming down the catwalk in a few days, at the Melbourne Fashion Festival.

When I chose it, I was a little nervous, because it’s got some quite 80s elements – puffy shoulders, long sleeves, very shiny. It wasn’t quite my style, and I was afraid I might look like an astronaut!

But when I wore it, OMG it was so so comfortable, and I felt completely transformed. I felt like a million bucks and haha, it was a very fun feeling. I guess that’s what fashion is all about – transformation and a whole lota fun! It’s definitely a dress that will turn heads.

Earrings and necklace is by Peter Lang, Clutch by Pink Corporation, and shoes by Tilly Rose.

View other clothes by Manning Cartell (I really like this collection!)

This Hussy Dress was very nice too. Basically a simple strapless dress, with boning, and with a drapey piece that you wear on your shoulder, or you can let it fall on your hips.

Earrings by Peter Lang, Jacket by Nicola Finetti, and shoes by Peeptoe.

View other clothes by Hussy.

And lastly, I chose this beautiful black silk cocktail dress by George, with beaded detail straps that continue down the back. I thought it would look perfect with a fur coat, but I didn’t want to cover up the straps in the photo.

Earrings by Peter Lang, Mink Rabbit Fur Coat by Flannel, and shoes by Nude.

In my opinion, the best sections in the site to browse are:

What’s New (they update every week)

Evening Dresses

Jackets

SALE Evening Dresses (must see this!)

SALE Day Dresses

Pre-Orders
Another cool service Frockaholics have is… when you sign up to their newsletter, they inform you of new stock that is about to arrive from upcoming designer’s collections. So you can pre-order any of the listed garments and snatch them up before they even hit the stores!

They tell me that it is very, VERY popular. And after a few weeks of being on their email list, I can see why.

Happy shopping!