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L’Oreal Melbourne Fashion Festival 2010

11 March 2010

With the Melbourne Fashion Festival just around the corner, the Australian fashion scene is buzzing with energy… I must admit that I’m pretty excited!

I won’t be actually attending any events at this year’s Melbourne Fashion Festival, but ah, thank heavens for the internet and all it’s high-speed goodness. Front-row, prime-position, fashion photos delivered straight to the comfort of my own home. Gotta love that.

Loreal Melbourne Fashion Festival - Aurelio Costarella

Here’s a sneak peak at Aurelio Costarella’s absolutely divine Autumn Winter 2010 Collection. Can’t wait to see them glide down the catwalk.

I’m looking forward to see some of my favourite designers on the Melbourne Fashion Festival Runway.

In particular – ANT!PODiUM, Joveeba, Camilla and Marc, Sass and Bide, Manning Cartell, Mimco, Yeojin Bae, Michael Angel, Life with Bird and Hussy.

A few other designers have piqued my interest, like Timothy Godbold, Fleur Wood, Romance Was Born, Carly Hunter, Dion Lee, and I’ll be watching them closely.

Loreal Melbourne Fashion Festival - Nicola Finetti

From a peek at his lookbooks, Nicola Finetti’s AW10 Collection is pretty standout too. All filled with stuff I want to wear right now! Very tempting.

Loreal Melbourne Fashion Festival - Alexi Freeman

Also part of the Melbourne Fashion Festival program is the Independent Runway which showcases up-and-coming Australian designers.

Alexi Freeman’s AW10 Collection (pictured above) really caught my eye, and as I type this, I have had the good fortune to have arranged a review of some pieces in this collection. Exciting! Stay tuned!

Magdalena Velevska is another new designer who has caught my attention! I tried on some of her clothes from her last collection recently – a Magdalena Velevska silk dress and jacket. Hope to see more great designs from her.

Of Cabbages and Kings is an interesting, edgy new label with some amazing images of their latest collection who are also having their big debut at this year’s Melbourne Fashion Festival. I’ll be doing a review of their stuff soon too!

Just 5 more days! Can’t wait!