I had the pleasure of meeting and chatting to Fenalla Peacock, one of the creative forces behind London fashion label Antipodium.

In 2006, Antipodium first launched a small collection of chic basics in London, designed to fill what they saw as a gap in the market. The clothes were an immediate success, and following London Fashion Week the same year, Antipodium received significant high praise and fans like high profile model Alexa Chung.

Personally, I really adore the simple forms, quirky details and effortlessly cool style that is signature to all Antipodium’s collections. Their collections look like a wonderful mishmash of art and pop culture, mixed up with fashion and irreverent charm!

I got a sneak peek into Antipodium’s latest AW 2010 “Ab Fab” Collection – born from a collaboration with 4 indigenous artists in the remote West Australian outback.

The result was a collection of striking pieces in bright colours, prints and muted basics. I love their tongue in cheek garment names like: Up Chick Creek, Ab-Original Tee, Hook Up Dress.

Above left, I’m wearing a Dreamtime Dress, made from silk, featuring a beautiful print of a painting by indigenous artist Barbara Merritt. It’s really, really lovely!

On the right, I’m wearing a simple Hunt & Gather Dress. Simple, drapey, and versatile.

On the left, I’m wearing a Dreamtime Top with a Holy Knit! mini skirt. Love that skirt! Probably one of the best mini skirts I’ve tried on!

And on the right, I’m wearing the Holy Knit Skirt again with a Tucker Tee.

You can check out the whole Ab Fab Collection on the Antipodium website.

Or buy Antipodium clothes from these online stores:

Antipodium at Fashion Artiste.

Antipodium at Frock Shop.

Antipodium at ASOS.

I’m very much looking forward to seeing more of Antipodium at the Melbourne Fashion Festival.

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