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Perth Fashion Festival: Morrison

24 August 2009

With the Perth Fashion Festival only a week or so away, I thought it was high time I did a review of one of the most prominent fashion labels in Western Australia. So last week, I had an absolutely lovely time chatting to Kylie Radford, head designer at Morrison.

Praised as one of the most “naturally beautiful designer collections in Australia”, Morrison has won quite a few design and business awards since it’s launch in 2002 – including WA Designer of the Year 2007, Ernst & Young Entrepreneur of the Year 2008, Australian Fashion Retailer of the Year 2008. It’s an impressive record.

I also don’t think there are too many fashion labels named after a dog, but Morrison is. Kylie had a beloved dog named Morrison for many years, who has now sadly passed away. When she set out to create comfortable clothes for real women, she was determined to capture Morrison’s spirit of loyalty and trusted friendship in the heart of her brand.

The Morrison style is best described as effortless, relaxed, natural tones, flowing lines and classic simplicity. These clothes feel and look like they would work in any place, at any time.

Perth Fashion Festival: Morrison

These are a few samples of Morrison’s newest Spring/Summer 2009 range.

On the left I’m wearing a very flowing silk slip, and harem peg leg pants – which were amazingly comfortable!

On the right, I’m wearing a beautiful, ruffle-edged dress. So simple, breezy and pretty, with ties for the waist and to tie up the shoulder straps

Perth Fashion Festival: Morrison

On the left I’m wearing a silk shirt dress with raw edges, and my own silk belt. The shrug was so so pretty, also featuring raw silk edges. I loved the natural raw colour.

Lastly, the black dress had this gorgeous, raw silk ruffle detail down the length of the garment. The whole thing was floaty and just felt beautiful!

Perth Fashion Festival: Morrison

Entering a Morrison store is also an experience, and the interior design matches the collections perfectly. Everything from the wooden floorboards to the curves of the racks and the natural colour pallette made me feel like I had stumbled across a treasure-filled secret hide-away in a forest.

Morrison will be showcasing their Spring Summer 09/10 collection at the upcoming Perth Fashion Festival, with their own show at Fashion Paramount on Monday, 7 September. Tickets are on sale now for $55.

Perth
Fremantle
47 Market St
Tel: +61 8 9336 1701

Claremont
Shop 3/20 St Quentin Ave
Tel: +61 8 9385 2001

Garden City
Shop 184/125 Riseley St
Tel: +61 8 9315 1135

Sydney
468 Oxford St
Tel: +61 2 9380 6004

Melbourne
Chadstone
Shop 412/1341 Dandenong Rd
Tel: +61 3 9568 3700

Check out the Morrison website for more details.