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Perth Fashion Festival: Ashe by Kelsey Ashe

17 August 2009

Continuing my previews of the Perth Fashion Festival, I met up with Kelsey Ashe, designer and director of textile and fashion label, Ashe.

Kelsey started her label in 2002, and she is one talented and passionate young woman. She illustrates and designs all her patterns, then hand prints and dyes all her own fabrics, and she and her team create all her garments in her studio.

Ashe Fashion, Fremantle

The Ashe shop is in Fremantle, about twenty minutes by car, bus or train from the centre of Perth. Fremantle is well worth checking out for its vibrant fashion and cafe/restaurant scene.

Stepping into Kelsey’s shop in Fremantle, I was instantly seduced by all the colours and fabrics. I wanted to spend a very, very long time browsing through the clothes, gazing at each dress, and drooling over each print.

The style of the label is elegant, graceful, minimal beauty – with the trademark, subtle, exotic print on silks and satins.

Ashe Fashion, Fremantle

There is a strong artistic quality to her garments, high craftsmanship, and they are very wearable and comfortable.

The red dress was absolutely stunning! I love the traffic-stopping, deep red! And the subtle print. The neck straps can be tied in different ways, showing off the contrasting black satin on the reverse side.

The black dress, which also had a subtle print, can be worn alone, or with layers. I teamed it with one of her lovely obis.

Ashe Fashion, Fremantle

The blue dress was very sweet and comfortable. I picked it because of its amazing print.

The ivory dress was made of the most heavenly duchess silk! She told me that lots of women have purchased this design as a wedding dress. All dresses can be custom made to order.

Ashe Fashion, Fremantle

Ashe also sell these gorgeous, must-have (and affordable) obis, which are reversible, each featuring black satin and subtle print on the reverse side.

Ashe will be launching their latest collection at the upcoming Perth Fashion Festival 2009, in the WA Designer Collections Event (5 Sept) and The Gallery Runway Show (7 Sept), both held at the Fashion Paramount.

49 High Street, Fremantle, WA 6160
Tel: +61 8 9430 9550