This morning I received an email that seemed to stand out from the rest.

It was announcing the launch of American designer Andrew Christian’s newest underwear range – with “Show-It Technology”. This range comes in brief, boxer-brief, jock underwear styles and swim trunks and bikini cuts. Show it!

I love how the blue and white is reversed between these two model’s underwear. So well coordinated. And what a nice ladder!

I like the football-like stitching detail on the front of their underpants. I wonder if it’s just a decorative print, or if it’s actually functional, I can’t quite tell from this image.

The press release explained that the underwear “…features a comfy cup that gently lifts and presents a man’s best assets…”

I think I should look at more men’s fashion in future. There is obviously more going on than I have realised.

The whole Andrew Christian range is devoted to fun and colour and super-toned models, and you can check it all out at the official Andrew Christian website.

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