In my living room, I have an eclectic collection of driftwood, old glass bottles, shells and coral pieces – which I like to sit next to an antique cast iron mirror. And for the longest time, I’ve been looking for a pretty white vase that would set them off and bring everything together visually.

I found this one on Whiteport, and I was taken with the their range of stylish white-themed homewares.

Really nice stuff! I was also impressed with the delivery, packaging and professional attention to detail. I asked the owner a few questions about the company, and she turned out to be a very friendly and fascinating business woman, Jennifer.

She has been a nurse, personal assistant, training co-ordinator, manager in the corporate world, and several years ago decided to leave it all to pursue her passion of starting her own business.

She loves to travel, scour flea markets in France, walk her dog, and also keeps busy cooking, relaxing, renovating, decorating her beach house in Sydney, and developing her personal style. She describes trying to capture that whole lifestyle in Whiteport, and feels that her life and her business are closely entwined.

It’s a pretty special thing to be able to say that you truly love your work. And that the essence of your work is actually a part of you.

(Oh by the way, I thought some of you might be interested in the clear stackable cubes and the clear cosmetic organisers.)

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Check out more of my favourite online shops in my Fashion and Shopping Directory.