When I was in Melbourne, I was very keen to meet designer Yeojin Bae and visit her new studio showroom in Prahan.
Yeojin has been a fashion designer for 14 years and counting. With internships in New York with Marc Jacobs and Anna Sui under her belt, she came back to Australia to work at Charlie Brown and head designer at Saba.
She has a string of awards, featured in US and Australian fashion magazines, and has launched herself as one of Australia’s most exciting and upcoming designers.
Last year, Yeojin launched her self-titled label, now stocked worldwide. And earlier this year, she set up a brand new retail showroom, with her full collection.
Unfortunately, Yeojin was not in town during my stay in Melbourne, so I wans’t able to meet her in person. But I did take the time to visit her showroom in Prahan.
It was gorgeous! With high ceilings, restored details, it had a minimal but wonderful mix of furniture that made it seem more like an intimate studio apartment, rather than a shop.
I just love the feminine, elegant, simple and vintage edge to her designs!
Images by me, Yeojin Bae and Vogue.com.au