After reviewing various boutiques in Leederville, I managed to catch up with De (co-owner of Atlas Divine) and have a chat to her about her store.

De is a fashion designer who has been running her boutique for 15 years. In its early days, it was a menswear only store, which carried her own label, as well as other international brands.

However, in the last 2 years she re-branded her store, renovated the shop, and branched out to carry women’s clothing, jewellery, belts, bags, hats, shoes, sunglasses, and kids-wear. She has around 65 Australian and international brands in her store.

She personally selects every item in her store, making sure that they are unique and not commonly found elsewhere in Perth. She is determined to keep her stock fresh and exciting – always carrying the perfect items for the stylish girly girl, the funky techno raver, the casual indi musician and the quirky alternative kid.

She believes in friendliness and amazing service for anyone who walks through the door.

As we chatted, she shared heaps of stories about little old ladies who toddle into her shop, young mothers in tracksuits, working executives in power suits, after school teenagers, crazy looking backpackers - everyone loves it and everyone seems to find something they love.

She also mentioned she gets a lot of Asian clientele, so whenever she can, she buys size 6 or 8 for small frames and tiny waists. I clapped my hands with glee and said, “Woohoo! Bring em on!”

De let me spend some time in her shop trying on clothes and taking pictures. I went around pulling out 1) stuff I loved, and 2) stuff that looked amazing, but I wouldn’t normally wear. Halfway through, I had pulled out so much stuff, that I was so embarrassed by the PILE I made. It took me ages to get through it!

The shop has an excellent price range of clothes – there were $70 dresses, $400 dresses, and lots in between. There was a nice mix of stylish garments, party dresses and casual clothes. I was in girl heaven.

Atlas Divine is located in the hub of Leederville, in the midst of all the cafes and pubs. It’s a tiny walk from the Leederville train station, but don’t walk too fast, or you’ll miss it! The shop front is very small. It sits on the corner of Oxford and Newcastle Street, next to Greens and Co Cafe. Enjoy everyone!
Atlas Divine
121 Oxford Street, Leederville 6007
P: 08 9242 5880

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