day of week

Busy (Designing)

15 November 2005

I’m in the middle of a new poster/flyer design for my toy library.
My idea was to feature some of the toys we have, and hopefully dispel the idea that toy libraries only stock old, worn out toys.

I’ve been having so much fun with it. I like the idea of having the toys “march” across the poster, and am currently trying to give it a bright, cheery, colourful collage + scrapbook feel. However, it’s still a work in progress and I’m missing a toy (notice the hole?) – I need to think of another “more girly” toy to plonk in and balance the range.

I thought about illustrating the toys – to convey a homey, handmade feel (to reflect the values of our toy library). But I also wanted the toys to look slick and glossy, just like a toy shop catalogue. I figured that illustrating every single toy would take too long – so slick and glossy it is!

So hopefully the design will jump out at people while they’re standing around waiting at the doctor’s surgery, or looking at the for-sale board at their local supermarket. Fingers crossed!